Strategic Marketing Made Simple Practical tips based on scientific data and real-life examples to help you create a strong brand that drives long-term profits for your startup or small business. Market DiagnosisMarketing StrategyMarketing Tactics Consumer Insights Strategy The Fundamentals Of Brand Trust: Building Trust The Right Way Consumer Insights 4 Consumer Insights That Help SMEs Gain a Competitive Edge Consumer Insights Why Do People Buy Luxury Goods And Why Are They So Expensive? Consumer Insights What are brand communities? 3 unique qualities [+ examples] Brand Management Consumer Insights What Is Customer Based Brand Equity? Market Research What Is & How to Conduct Secondary Market Research Strategy Tactics How brands use co-creation Case Study Strategy Case Study: Changing public perceptions of insurance Case Study Strategy Brand Identity Analysis: A Barnes & Noble Case Study Strategy The role of brands: How brands create value for consumers and companies Strategy Prestige branding: 6 characteristics of luxurious brands Strategy The 4 Greatest Marketing Challenges for Startups Measurement Strategy Marketing ROI: When It’s Useful & When It’s Misleading Strategy How to inspect and improve your brand with Kapferer’s Brand Identity Prism Strategy What Is Woke Washing And How To Avoid It? Consumer Insights Strategy The Fundamentals Of Brand Trust: Building Trust The Right Way Tactics The Marketing Advantages of Crowdfunding Mental Processes Tactics 12 Common Biases and How They Influence Decision-Making Tactics 11 Promising Alternative Social Medias to Build Your Brand Measurement Strategy Marketing ROI: When It’s Useful & When It’s Misleading Tactics Why Attractive Packaging Design Is Important for Your Brand Tactics 7 Powerful Benefits Of Brand Communities That Increase Profit Tactics How to Effectively Respond to a Social Media Crisis Strategy Tactics How brands use co-creation Case Study Tactics Case study: Stimulating the customer journey