Strategic Marketing Made Simple Practical tips based on scientific data and real-life examples to help you create a strong brand that drives long-term profits for your startup or small business. Market DiagnosisMarketing StrategyMarketing Tactics Brand Management Consumer Behavior What Is Customer Based Brand Equity? Market Research 69 Reliable Secondary Market Research Sources Strategy Consumer Behavior The Fundamentals Of Brand Trust: Building Trust The Right Way Consumer Behavior 4 Consumer Insights That Help SMEs Gain a Competitive Edge Consumer Behavior What are brand communities? 3 unique qualities [+ examples] Market Research What Is & How to Conduct Secondary Market Research Case Study Strategy Case Study: Changing public perceptions of insurance Strategy The 4 Greatest Marketing Challenges for Startups Strategy How to inspect and improve your brand with Kapferer’s Brand Identity Prism Measurement Strategy Marketing ROI: When It’s Useful & When It’s Misleading Brand Management What Is the Main Purpose of Branding? Strategy Case Study Brand Identity Analysis: A Barnes & Noble Case Study Strategy Consumer Behavior The Fundamentals Of Brand Trust: Building Trust The Right Way Brand Management What is brand orientation? [With examples] Brand Management Consumer Behavior What Is Customer Based Brand Equity? Strategy The Role of Brands: How Brands Create Value for Consumers and Companies Strategy What Is Woke Washing And How To Avoid It? Strategy Prestige branding: 6 characteristics of luxurious brands Tactics The Marketing Advantages of Crowdfunding Tactics 11 Promising Alternative Social Medias to Build Your Brand Measurement Strategy Marketing ROI: When It’s Useful & When It’s Misleading Tactics Why Attractive Packaging Design Is Important for Your Brand Tactics 7 Powerful Benefits Of Brand Communities That Increase Profit Tactics How to Effectively Respond to a Social Media Crisis Strategy Tactics How brands use co-creation Case Study Tactics Case study: Stimulating the customer journey