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Strategic Marketing Made Simple

Practical tips based on scientific data and real-life examples to help you create a strong brand that drives long-term profits for your startup or small business.

Market Diagnosis
Marketing Strategy
Marketing Tactics

Consumer Behavior

What are brand communities? 3 unique qualities [+ examples]

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Market Research

What Is & How to Conduct Secondary Market Research

A picture of a popular secondary market research source: library.

Market Research

69 Reliable Secondary Market Research Sources

Strategy Consumer Behavior

The Fundamentals Of Brand Trust: Building Trust The Right Way

5 consumer insights that can help SMEs gain a competitve edge featured image

Consumer Behavior

4 Consumer Insights That Help SMEs Gain a Competitive Edge

Brand Management Consumer Behavior

What Is Customer Based Brand Equity?

Brand Management

What Is the Main Purpose of Branding?

Strategy

Prestige branding: 6 characteristics of luxurious brands

Brand Management Consumer Behavior

What Is Customer Based Brand Equity?

Brand Management

What is brand orientation? [With examples]

Strategy Case Study

Brand Identity Analysis: A Barnes & Noble Case Study

Strategy Consumer Behavior

The Fundamentals Of Brand Trust: Building Trust The Right Way

Strategy

How to inspect and improve your brand with Kapferer’s Brand Identity Prism

Strategy

The Role of Brands: How Brands Create Value for Consumers and Companies

Strategy

What Is Woke Washing And How To Avoid It?

Case Study Strategy

Case Study: Changing public perceptions of insurance

Measurement Strategy

Marketing ROI: When It’s Useful & When It’s Misleading

Strategy

The 4 Greatest Marketing Challenges for Startups

Tactics

The Marketing Advantages of Crowdfunding

Tactics

11 Promising Alternative Social Medias to Build Your Brand

Measurement Strategy

Marketing ROI: When It’s Useful & When It’s Misleading

Why attractive packaging design is important featured image

Tactics

Why Attractive Packaging Design Is Important for Your Brand

Tactics

7 Powerful Benefits Of Brand Communities That Increase Profit

How to effectively respond to a social media crisis featured image

Tactics

How to Effectively Respond to a Social Media Crisis

How brands use co-creation

Strategy Tactics

How brands use co-creation

Customer Journey Case Study Featured Image

Case Study Tactics

Case study: Stimulating the customer journey

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