Strategic Marketing Made Simple Practical tips based on scientific data and real-life examples to help you create a strong brand that drives long-term profits for your startup or small business. Market DiagnosisMarketing StrategyMarketing Tactics Consumer Behavior What are brand communities? 3 unique qualities [+ examples] Consumer Behavior 4 Consumer Insights That Help SMEs Gain a Competitive Edge Brand Management Consumer Behavior What Is Customer Based Brand Equity? Strategy Consumer Behavior The Fundamentals Of Brand Trust: Building Trust The Right Way Market Research 69 Reliable Secondary Market Research Sources Market Research What Is & How to Conduct Secondary Market Research Strategy Prestige branding: 6 characteristics of luxurious brands Brand Management Consumer Behavior What Is Customer Based Brand Equity? Measurement Strategy Marketing ROI: When It’s Useful & When It’s Misleading Strategy How to inspect and improve your brand with Kapferer’s Brand Identity Prism Brand Management What is brand orientation? [With examples] Brand Management What Is the Main Purpose of Branding? Strategy The Role of Brands: How Brands Create Value for Consumers and Companies Strategy Consumer Behavior The Fundamentals Of Brand Trust: Building Trust The Right Way Case Study Strategy Case Study: Changing public perceptions of insurance Strategy Tactics How brands use co-creation Strategy The 4 Greatest Marketing Challenges for Startups Strategy Case Study Brand Identity Analysis: A Barnes & Noble Case Study Tactics The Marketing Advantages of Crowdfunding Tactics 11 Promising Alternative Social Medias to Build Your Brand Measurement Strategy Marketing ROI: When It’s Useful & When It’s Misleading Tactics Why Attractive Packaging Design Is Important for Your Brand Tactics 7 Powerful Benefits Of Brand Communities That Increase Profit Tactics How to Effectively Respond to a Social Media Crisis Strategy Tactics How brands use co-creation Case Study Tactics Case study: Stimulating the customer journey