Strategic Marketing Made Simple Practical tips based on scientific data and real-life examples to help you create a strong brand that drives long-term profits for your startup or small business. Market DiagnosisMarketing StrategyMarketing Tactics Market Research 69 Reliable Secondary Market Research Sources Market Research What Is & How to Conduct Secondary Market Research Consumer Behavior 12 Common Biases and How They Influence Decision-Making Consumer Behavior Strategy The Fundamentals Of Brand Trust: Building Trust The Right Way Consumer Behavior Why Do People Buy Luxury Goods And Why Are They So Expensive? Consumer Behavior 4 Consumer Insights That Help SMEs Gain a Competitive Edge Brand Management Consumer Behavior What Is Customer Based Brand Equity? Consumer Behavior What are brand communities? 3 unique qualities [+ examples] Brand Management What Is the Main Purpose of Branding? Strategy What Is Woke Washing And How To Avoid It? Strategy The 4 Greatest Marketing Challenges for Startups Case Study Strategy Brand Identity Analysis: A Barnes & Noble Case Study Case Study Strategy Case Study: Changing public perceptions of insurance Strategy The Role of Brands: How Brands Create Value for Consumers and Companies Strategy Tactics How brands use co-creation Brand Management What is brand orientation? [With examples] Strategy Prestige branding: 6 characteristics of luxurious brands Measurement Strategy Marketing ROI: When It’s Useful & When It’s Misleading Consumer Behavior Strategy The Fundamentals Of Brand Trust: Building Trust The Right Way Strategy How to inspect and improve your brand with Kapferer’s Brand Identity Prism Tactics The Marketing Advantages of Crowdfunding Tactics 11 Promising Alternative Social Medias to Build Your Brand Measurement Strategy Marketing ROI: When It’s Useful & When It’s Misleading Tactics Why Attractive Packaging Design Is Important for Your Brand Tactics 7 Powerful Benefits Of Brand Communities That Increase Profit Tactics How to Effectively Respond to a Social Media Crisis Strategy Tactics How brands use co-creation Case Study Tactics Case study: Stimulating the customer journey