A place for startups & small businesses who want to build strong brands.
Brandalfblog is written for owners and marketers working in startups and small businesses who see the value of strategic marketing as the vehicle to establish strong and sustainably profitable brands.
At first the idea was simply to motivate myself to make the extra effort in my studies to synthesize the various topics and extract the practicalities of them by connecting theories and narratives to real life examples. However, soon I started seeing that this might be useful to more people than just myself — so I kept it open.
There is a weird myth going on out there strategic marketing and brand building is only for large companies, but this is just simply not true. A strategic marketing approach will always deliver better in the long term than feelings-based ad hoc marketing. It’s however easy to see how this myth came to be. Some of the fault lies with brand agencies, some of it lies with the Instagram growth hacking entrepreneurs.
Ultimately, the biggest reason is that strategic marketing and long term brand building is hard. It requires resources such as market research and knowledge of consumer groups that either aren’t attainable or too expensive to attain for most startups and small businesses. Academic research should be a good substitute but sadly a large chunk is hidden behind paywalls and it takes skill and training to be able to spot what research is useful and practical and what is not.
That’s where the value of this blog comes in. I want to try to make this just a little more attainable. By identifying the most relevant and actionable theories and connecting them to real life examples in the form of to-the-point and easily digestible articles, I want to save you the time and effort and provide you with useful information to build a strong brand.