If you want to do good marketing, you must know your customers. Without understanding the needs that are motivating them to buy, your business won’t reach its full potential. Instead of pinpointed marketing campaigns, you’ll be hurling stuff at the wall and seeing what sticks. Unless you have an endless budget — which startups and…
Learn what consideration sets are and how many products are in them on average.
The consumer decision-making process is a complex activity influenced by cognitive, emotional and neurological factors. It’s nevertheless essential for marketers to understand it. Consumers make constant decisions about purchase, use, opinions, and discarding of products and services. If you don’t have any idea of how consumers make these decisions, how are you supposed to influence…
Secondary market research sources are incredibly valuable for marketers working on tight budgets. Here are 69 to get you started.
To understand consumer behavior, you must understand customer needs. Needs establish goals which in turn determine what products and services consumers purchase. Whether it’s choosing what to eat for lunch, which beverage to drink, what evening activity to do, or which mobile app to open on a commute, each decision is driven by a specific…
Branding is an inseparable aspect of any product or service on the market and a critical vehicle to establish consumer preference and competitive advantage. As a result a lot has been written about the topic and the many functions of branding attempting to acclaim one as the main purpose of branding in its entirety. Usually,…
Crowdfunding can be a great way to push a product to market at a lower risk than traditional manufacturing and distribution models. Because products are pre-ordered, you will have a precise amount to produce and won’t be left with excess inventory. Moreover, financial risk is limited as no goods are manufactured unless a certain revenue…
Whether launching a new campaign, researching a potential marketing channel, or just snooping in on what the competition is doing, odds are you will encounter secondary market research at some point in your role. Secondary research can be a very flexible and cost-effective way to find answers to your problems and get a feel for…
For the curious and ambitious, marketing at startups is incredibly exciting. Depending on the lifecycle of the company, you have responsibilities anywhere from building a marketing team and mapping out strategy, to running targeted campaigns catered to well-defined audiences. It’s a high stakes game where the challenges are immense. Only 33% of startups ever make…
People are not rational decision makers. Quite the contrary we are highly irrational in almost everything we do. That’s because despite best intentions to remain as objective as possible there are just so many things that influence us in any given moment — both on a conscious level and on a broader emotional and subconscious…
