11 Promising Alternative Social Medias to Build Your Brand

11 Promising Alternative Social Medias to Build Your Brand

Established social media platforms such as Facebook, Instagram, Twitter and LinkedIn can be a great vehicle for building your brand. But it can be tough for brands to stand out and amass a following, especially if you are small. Most of the established platforms have shifted to a pay-to-play model where organic reach is almost…

The Fundamentals Of Brand Trust: Building Trust The Right Way
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The Fundamentals Of Brand Trust: Building Trust The Right Way

It’s important for brands to nurture trust, no matter big or small. In fact, it’s easier for small brands and can lead to significant financial benefits. Brand trust is all about credibility and integrity. Once you understand that you can build brand trust more effectively. Trust is important in essentially all interactions in our society….

Marketing ROI: When It’s Useful & When It’s Misleading
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Marketing ROI: When It’s Useful & When It’s Misleading

Marketing ROI appears to be lauded as the go-to metric to measure the effectiveness and efficiency of your marketing initiatives. Though definitely useful, marketing ROI can also be misleading and undermine your brand performance in the long run. You need to make sure only to apply marketing ROI when it’s appropriate to do so. When…

4 Consumer Insights That Help SMEs Gain a Competitive Edge

4 Consumer Insights That Help SMEs Gain a Competitive Edge

SMEs suffer a disadvantage in the marketplace when competing against large brands. There are, however, several psychological consumer insights that SMEs can use to their advantage. These include personifying the producer, positioning as an underdog, using attractive packaging and crowdfunding their products. Startups and other small and medium-sized enterprises (SMEs) operate at a severe disadvantage…

Why Attractive Packaging Design Is Important for Your Brand

Why Attractive Packaging Design Is Important for Your Brand

Attractive packaging design is important for your brand. It helps you stand out, consumers prefer packaging they feel is aesthetic, it creates certain expectations of quality and has priming effects, and converts at the point of purchase. Attractive packaging stimulates the senses and works on a subconscious level to ease consumer decisions. Packaging is one…

Advice To Business Owners: Don’t Ignore Brand Hate

Advice To Business Owners: Don’t Ignore Brand Hate

Brand hate is inevitable for every business. As people grow a liking to you, other people start to dislike you. Brand hate is caused by three key emotions: disgust, contempt and anger in different combinations that lead to different behavioral outcomes. Marketing discussion tends to focus on the positive emotional attributes in branding. You hear…

Why Do People Buy Luxury Goods And Why Are They So Expensive?

Why Do People Buy Luxury Goods And Why Are They So Expensive?

People buy luxury goods to gain status and ultimately improve their lives. Luxury brands are expensive because they have to be. If luxury brands were cheap, they would lose their ability to ascribe social status to their buyers. Porsche is the most valuable luxury brand in the world. Brand Finance estimates its brand value at…

What is a high involvement purchase decision?

What is a high involvement purchase decision?

Consumers make both low and high involvement purchase decisions. Low involvement decisions are quick and automatic while high involvement decisions take much more effort. A high involvement purchase decision can have low involvement steps and is shaped by a number of personal and situational factors. Consumers make decisions that are either high involvement or low…