Consumer behavior is the study of how individuals, groups, and organizations make decisions about acquiring, using, and disposing of goods, services, experiences, or ideas. It encompasses aspects such as the psychological, social, and cultural influences on purchasing decisions, as well as the impact of these decisions on individual and society. Consumer behavior research provides insights into why and how consumers behave the way they do and helps marketers develop effective marketing strategies.
![What are brand communities? 3 unique qualities [+ examples]](https://brandalfblog.com/wp-content/uploads/2022/05/what-are-brand-communities-featured-image-768x432.jpg)
Brand communities are vibrant collections of brand fans that form on its own or are engineered by marketers. All brand communities have rituals and traditions and its members share consciousness and have a sense of moral responsibility to one another. Brand communities provide rich benefits for both consumers and brands. Consumers are becoming more and…
Brands often become so commonplace in culture that their literary expressions make their way into everyday vocabulary and become generic terms. Formally, these are called generic trademarks. This can happen for many reasons but usually a company introduces a product with a distinctive brand name that becomes so popular that instead of describing a product…
The history of branding can be traced back to sealing practices in Mesopotamia 7000 BCE. Throughout the ages brands have signaled information and been a source of symbolism all over the world: from Modern day Iraq, to Cyprus, China and the US. Brands have become more sophisticated and the environment is more complex, but the…
Customer based brand equity is a valuable framework that describes how consumers perceive brands and how brand equity is created. It treats brand equity as a product of brand awareness and brand image in consumers’ minds. Customer based brand equity is one of the most popular representations of the added value of a brand. In…
