Resources that help you manage the day to day aspects of the brand.
Branding is an inseparable aspect of any product or service on the market and a critical vehicle to establish consumer preference and competitive advantage. As a result a lot has been written about the topic and the many functions of branding attempting to acclaim one as the main purpose of branding in its entirety. Usually,…
TL;DR Brand orientation is a management philosophy that puts brands at the center. It sees the brand as a strategic device and a competitive advantage. Brand orientation has an impact on profits and brand performance in addition to providing a framework of behavior. It can be evaluated across eight different dimensions including implementation, relationships and…
Customer based brand equity is a valuable framework that describes how consumers perceive brands and how brand equity is created. It treats brand equity as a product of brand awareness and brand image in consumers’ minds. Customer based brand equity is one of the most popular representations of the added value of a brand. In…
