Is your brand really authentic? Here’s how to find out

Is your brand really authentic? Here’s how to find out

As the market is flooded with fake and inauthentic marketing it is now more important to be authentic. Authenticity is a tricky thing to fully grasp. You can measure perceived brand authenticity by asking your customers what they think about the continuity, credibility, integrity and symbolism of your brand. Raise your hand if you are…