Recommended Resources

Here you will find software, tools, templates, raw data, and other sources of information that help you formulate and execute effective marketing strategies. Nothing goes on here unless I have used it myself or am otherwise confident enough of its value to recommend it to startup and SMB marketers. Many of the resources listed here are integral to my daily work as a marketer.

a man walking up a ladder made of books

MailerLite for Email

MailerLite is the best email marketing platform for startups and small business when you consider the price to value ratio — and the one I use for brandalfblog. You get 1,000 contacts and 12,000 emails per month free right off the bat with all the basics. For comparison, Mailchimp only allows 500 contacts and 2,500 monthly emails before requiring payment. Should you need additional features like digital products and automation, they are available at fairly priced subscription tiers.

screenshot from mailerlite

Brand24 for Brand Intelligence

Comprehensive but yet budget friendly online monitoring tool. Brand24 can track mentions of your brand, or related keywords, across all main social media sites such as Facebook, LinkedIn, Twitter, TikTok, and YouTube. Should you need more robust web tracking you can also track, newsletters and podcasts.

Mangools for SEO

If you have the budget then SEMRush is likely where you should put your money but I have found Mangools a very effective tool to research keywords, competing domains and backlinks for a fraction of the price. Alternatively you could use Keyword Revealer but personally I prefer Mangools.

PodBean for Podcast Ads

PodBean offers a marketplace of over 10,000 podcasts which you can filter to find your target audience. I find PodBean to be extremely convenient when I want to get an ad campaign out quickly without going through the hassle of negotiating each independent sponsorship agreement. If you sign up using my link you will get up to $100 in ad credits.

Marketing Budget Calculator

Great to quickly get a rough idea of how much to spend on long term brand building and short term direct response marketing. Get it here.

GWI Market Research Platform

Free but limited access to customizable audience reports of UK and US consumers. Useful to get an idea of your target segments characteristics and lifestyle. Learn more here.